Who we are

Headquartered in the vibrant city of Cape Town, Poosh Secret is a pioneering lifestyle platform, built around exclusive original content and curation of latest emerging fashion talents across the globe to iconic Maisons de couture.

Advocating a radically new point of view on lifestyle. Poosh Secret is modeling a path towards a new establishment where the intersection of creativity, content, and commerce is dared and celebrated.

At the heart of this radical approach is offering superior products & services, sustainability, catering to various price points, affordability, exclusivity, individualization, inclusivity, demystifying luxury, anticipating and creating trends and body positivity.

We make certain everyone has an equal opportunity to discover all the amazing things they are capable of, no matter who they are, where they're from. We exist to give you the confidence to be whoever and whatever you want to be.

It's extremely important for us to promote a healthy body image, we're not about conforming to stereotypes. So we work with multiple models to mirror our audience. We 're not in the business of digitally altering their appearance either, there's no reshaping or removing stretch marks here.

Product Authenticity

Poosh Secret guarantees the authenticity of every product we stock. Certain items may also include the designer's proof of authenticity, such as an authenticity card, dust bag, etc.